USA TODAY Sports
The NFL will once again step back from their normally tight social media rules for today's Pro Bowl. As they did last year, the league will allow players to use a Twitter hub set up on each team's sideline, hoping players will be able to connect to fans throughout the game.
The NFL is again trying to shake the "No Fun League" moniker, at least for one weekend. As they did last season, the league will set up Twitter hubs on the AFC and NFC sidelines, allowing players to live tweet during the game, something usually verboten for the league.
The league has also set up a list of Pro Bowl twitter accounts to follow throughout the game. The league does need to do some work before the game starts, however. The list is not all inclusive yet, and includes plenty of players who are not in the Pro Bowl (like the nine San Francisco 49ers players who all opted out because they felt like they have something more important next weekend, or something....) - one notable missing player, for Miami Dolphins fans at least, is Richie Incognito, who is a fun follow on Twitter, but has not been added to the list, yet.
One interesting juxtaposition for this game, is the league's desire to see the game more competitive, yet they are allowing tweets from the sideline. Wanting the players to play harder on the field, but then reminding them that it is an exhibition when they are on the sidelines could end up backfiring on the league.
Giving the players the ability to tweet with their fans, and allowing the players to share with the fans how much fun the Pro Bowl really is,is absolutely the right answer. It will just be fun to watch during the game if a player like Incognito, who plays with such passion on the field, is able to have some Twitter fun on the sideline, then go into the game and play at a level near his "second dirtiest player in the league" title.