Saw an article today that the dolphins want to cover up parts of the stadium so they can have more sellouts. While it sounds like a good idea "more sellouts" means the game will be on TV. As a business strategy it's too short sighted.
When I was a boy some of my greatest times were going to the Dolphin games with my dad. Those memories were what made me a life long super fan instead of the casual fan. The kind of fan that gets NFL Sunday ticket because he lives in Michigan, the kind that has all sorts of dolphins stuff and the kind of fan that tries to go to home game every year even though I live in Michigan now.
But buying just 2 season tickets was a financial burden every year for my father. Then you add parking, soda, hot dog and some popcord and what was already expensive is impossible for you average family. Even the family seats now are over $20 a ticket and parking is $25. You add a $5 soda and $5 hot dog and all of a sudden your talking about a
small large fortune and unhappy parents because most parents will do whatever they can to make their children happy. They don't want to be in a position where they have to tell their kids "no we can afford that".
So how do we fill up those seats. Easy... offer a real familly pack in an ancohol free section of the stadium (all those empty seats). You offer 4 tickets, parking, 4 sodas, 4 hot dogs and 4 popcorn. And I would add a free pin or something for the kids. You offer all that for $100. Of course you can have 2, 3 and 5 person packages but you get the picture. You start building the future customers and fill up the stadium with great fans.