Warning-After the jump, If you press play you'll have no choice but to get a little crazy. If I were you then I would expect to lose control of your yourself resulting in possible jumping around or yelling along. I was about to post this as a comment in Jason's fanpost before this one but I've been looking for an excuse to post this song. So those that haven't clicked play yet here's a hint, Jason, this ones for you!
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Okay, on to my excuse for posting one of the most kick ass songs of all time.
Brandon Marshall is the biggest acquisition of the offseason in the NFL. Not Peppers or Dansby, it's Marshall. You have to take the bad with the great on this one so along with the tag of impact player comes the tag of controversy and a history of bad situations.
Stay with me here because I think this is really going to make sense.
It doesn't matter to the team if he has a number or not. It doesn't matter to anyone that financially gains from the sale of his jersey BESIDES storefront operations. I'm sure their online sales haven't decreased in this situation and I'd venture to guess they've increased due to the lack of storefront merchandise.
The benefit on the Dolphins side is the lack of exposure. Besides the headlines when it first went down it hasn't been a controversy. A guy like Marshall is usually met with a welcoming committee of people against what he's done in his past. They avoided that and now that the jerseys are only online you're not presenting the situation of discussion when the cash is flowing.
You don't have to worry about someone getting a verbal bashing from another customer while on line at Sports Authority because you're buying something that they feel sends the wrong message. Those situations are avoided by not issuing him a number.
It could also be a great strategy to capitalize on the sales if the team, player, league and manufacturer are all benefiting more from online sales.
If you were going to buy a Marshall jersey there's a good chance you put the order in online in the first place and you were doing it with or without a number issued. If you went to the store and couldn't find it then there's also a good chance that you went online and ordered it.
What there isn't a good chance of is someone waiting for a number before ordering unless they don't understand that it'll get sent when the number is issued. For the person that wants it ASAP they order it and just wait for it to arrive.
Basically I'm saying there should be a benefit to selling online through a higher profit over storefront sales as well as minimizing the exposure that trading for a guy with baggage brings. It's actually impressive when you think about it.
They're making more money and taking less of a chance.
That's why in my mind they'll wait until last minute to issue the number. They'll capitalize online until then and by the time that the jerseys reach the stores they'll have already sold most that would have been sold anyway. They also remove the risk of a person or group negatively effecting the total sales once it hits the stores. At that point the true, die hard fans already have it and the number of people already wearing it will outweigh any negativity that someone could say in public that could effect public perception.